Leveraging Android TV to Remain Relevant in A Changing World

Advances in networking speeds and computing technology have resulted in relatively new players sprouting and taking over the entertainment industry. The colossus of old cable and internet subscriptions has been slowly bucking to the fierce onslaught of Over-The-Top (OTT) and online Video-On-Demand (VOD) such as Netflix, Hulu, and Disney+. If traditional Pay TV providers do nothing, they may become irrelevant in a few years.  While technological advancements are inevitable, this shouldn’t necessarily spell doom for the cable and satellite content providers. Instead, it’s an opportunity to haul their services into the future. They need to take advantage of Android TV for this to happen.

The question is, how? Let’s find out. 

The Premise

Just before the turn of the century, advancements in internet communications and computing technology meant it was now possible to provide services over the web. Netflix and other early adopters of the internet for entertainment saw the possibilities that would arise. They took a gamble that, looking back now, paid off massively despite the potential it could have gone wrong. 

The proliferation of smartphones and other intelligent devices also signified that internet services could now serve a significantly larger market than what satellite TV could accomplish. It led to the rise of streaming and other Video On Demand services such as Amazon Prime. Accordingly, there has been a steady increase in the number of households canceling their cable and satellite TV subscriptions. Instead, they are opting to pay for streaming services. 

If this trend continues, it may spell doom for traditional TV service providers. But how can the conventional providers compete with the futuristic services on offer from online service providers?

Enter Android TV

The proliferation of OTT and VOD services has warped the perception of innovation. Users of traditional services expect them to provide similar benefits to internet-based service providers. If cable and satellite providers are to slow down cord-cutting and attract new consumers, they must actively come up with a solution. 

One opportunity traditional providers can take advantage of is the current chaotic environment where the different internet providers are fighting to attract subscribers. In this case, the conventional providers can leverage their strengths with live and recorded TV, integrating OTT and pay-TV services, and upgrading to cloud-based solutions to stop churn and bring in new consumers. 

How can traditional providers get this done? By using Android TV. Adopting Android TV comes with various advantages that include;

  • Introducing a suite of IPTV services, like network DVR (nDVR), IPVOD, Restart, Catch-Up, and IP Linear. 
  • Familiarity with the Android interface and service suite, for example Play Store, Google Assistant, Bluetooth Connectivity, and Chromecast. 
  • Encouraging Bring Your Own Device programs allows viewers to consume content via multiple screens.  

With all these benefits, the question is where to start.


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Symphonica’s services are cloud-ready, meaning whether you want to deploy them on on-site premises or cloud services, such as AWS and Azure, you can expect to roll out a service that will benefit both existing and new customers. 

Would you like to know more about how you can benefit from this service? Get in touch with us now!  


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