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Case study · WOW!

WOW Rapidly Updates eero Provisioning Workflows to Achieve Zero-Touch Provisioning and Reduce Innumerable Calls and Truck Rolls

From high-touch complexity to zero-touch simplicity—how a leading ISP achieved OSS modernization, reduced truck rolls, and enhanced CX with an AI-powered, cloud-native service orchestration platform.

The challenge

WideOpenWest (WOW), a leading internet service provider in the U.S., faced growing operational challenges linked to provisioning eero devices. Legacy OSS practices and a fragmented onboarding process resulted in high volumes of support calls, repeated truck rolls, and poor customer experience.

  • Legacy provisioning workflows required manual steps and custom coding, leading to errors and delays.
  • Customers struggled with the eero app setup, increasing support calls and frustration.
  • Devices shipped unassigned were subject to theft or unauthorized use.
  • Technicians lost time during installations, impacting overall efficiency.
  • There was no consolidated inventory or automation mechanism for bulk disconnection or self-service adjustments.

The solution

WOW deployed Symphonica’s Agentic No-Code OSS to modernize and automate its entire provisioning process, without writing code or depending on custom software development.

  • No-code provisioning: orchestration logic configured through drag-and-drop design. No scripts. No vendor delays.
  • Cloud-native OSS foundation for rapid integration with network elements.
  • AI-powered orchestration that turns every execution into an improvement loop.
  • Zero-touch activation: devices are pre-provisioned and activated automatically once plugged in.
  • Tech Assist: technicians scan serial numbers on-site to trigger automated provisioning in seconds.
  • Truck roll reduction through zero-touch activation and Tech Assist.
  • Theft prevention: devices remain bricked until linked to a customer.
  • Self-service CX: customers update SSID, passwords, or subscribe to eero Plus through WOW’s app, backed by Symphonica’s REST APIs.
  • Bulk deactivation: on disconnection, all devices are instantly disabled and flagged in inventory.

Results

  • OSS modernization: legacy orchestrators and hardcoded provisioning logic replaced with a modern, agile platform.
  • CX gains: support calls and installation time dropped drastically.
  • Operational efficiency: technicians completed jobs faster and backend teams reduced exception handling.
  • Revenue protection: stolen or misused devices eliminated via theft prevention and bulk deactivation.
  • Time-to-market: service adjustments and upsells (eero Plus) launched in hours, not months.