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AT&T Mexico Selects Symphonica’s No-Code OSS for Next-Gen Mobile Launch

Overview

AT&T Mexico partnered with Symphonica to launch a fully digital mobile offering in just four months—an industry-first for speed and agility. Powered by Symphonica’s Agentic No-Code OSS and cloud-native architecture on AWS, the project eliminated legacy bottlenecks, enabling real-time orchestration, AI-based automation, and continuous service improvement.

The Challenge: Launching a pioneering, fully digital mobile brand with first-mover advantage in the Mexican market – impossible with legacy IT stack.

To compete in a rapidly evolving market, AT&T Mexico faced a number of barriers. These included operational rigidity, vendor lock-in, and long development cycles that are typical of legacy OSS/BSS environments.

AT&T Mexico needed to:

  • Launch a 100% digital mobile offering under an aggressive timeline.
  • Avoid the complexity and rigidity of traditional OSS/BSS platforms.
  • Integrate dozens of network elements and OTT partners swiftly.
  • Enable continuous feedback loops and rapid iteration.
  • Eliminate costly and slow change request cycles.

Solution: Agentic No-Code OSS for a Cloud-Native Telco

To meet these challenges, AT&T Mexico turned to Symphonica—the leader in Agentic No-Code OSS and cloud-native service orchestration.

Symphonica delivered:

  • A visual design studio that allowed teams to create and modify workflows in hours.
  • Cloud-native OSS architecture on AWS, enabling fast deployment and scalability.
  • Seamless OSS/BSS integration.
  • Built-in AI tools to automate orchestration and enable continuous delivery.
  • A fully SaaS model—no infrastructure, no delays, no vendor lock-in.

Key Results

The outcomes speak for themselves. AT&T Mexico successfully modernized its OSS stack, launching a new digital brand with unmatched agility and efficiency.

With Symphonica, AT&T Mexico achieved:

  • Market launch in just 4 months, setting a new industry standard.
  • Daily process optimization cycles—no code, no delay, no vendor involvement.
  • Real-time orchestration of core mobile and third-party OTT services.
  • Dramatic TCO reduction and operational independence.
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